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Voice assistant by Amazon

Alexa+ review

Published · Updated

Alexa+ is Amazon's generative AI assistant on Echo devices, the Alexa app and Alexa.com. Through partners like OpenTable, Uber, Thumbtack, Angi and Ticketmaster it can make reservations, book rides, schedule home services and order takeout, and it shops Amazon for you.

Rank 4 of 5 ai assistants with agent features

7.6/10

Is Alexa+ worth it?

It depends on what you need it to do. Alexa+ is an AI assistant. Price as of November 2026: free with Prime. It's worth it if you have Prime and want reservations, rides, home services and orders done by voice. The main catch: works best inside Amazon and its partner list. ChatGPT is the better choice if you want the broadest agent on every device and already pay for, or are happy to pay for, ChatGPT Plus.

Our verdict

For everyday household errands, Alexa+ is the easiest agent there is: say it out loud and it books the table, the ride or the plumber. It's free with Prime. It works best inside Amazon and its partners, it's mainly a US product, and it isn't built for long research or office work.

Choose Alexa+ if you have Prime and want reservations, rides, home services and orders done by voice.

Errands it can run for you

Does it on its ownWith your OK, or partlyDoesn't do itErrands in order: Book, Buy, Inbox, Forms, Money, Research

Good at

  • Books restaurants, rides and home services by voice through big-name partners
  • Included with Prime
  • Works on Echo speakers, phones and the web
  • Orders from Amazon in a sentence

Watch out for

  • Works best inside Amazon and its partner list
  • Mainly US (plus Japan)
  • Not built for research or work tasks
  • The free version is text-only and limited

How it scored

Gets it done7.0
Reach8.0
Knows you7.5
Safety & control7.5
Value9.0
Trust7.0
Overallweighted, out of 107.6
Gets it done (30%):
Does it finish real errands on its own, like booking, buying, filling forms and sorting your inbox, or does it mostly tell you how?
Reach (15%):
Can you use it where you already are: phone, computer, browser, text messages, voice?
Knows you (15%):
Does it remember your preferences, accounts and past requests, and can it act without being asked each time?
Safety & control (15%):
Does it ask before spending money or sending things, let you limit what it touches, and protect your logins and data?
Value (15%):
What do you get for free, what does real use cost each month, and how predictable is the bill?
Trust (10%):
Track record, refund terms, security history and what real users report.

Where Alexa+ works

  • Clicks through websites for you
  • Works in the background or on a schedule
  • Remembers you
  • Works over text messages
  • Talks by voice
  • Phone app

Alexa+ pricing

PlanMonthlyBilled yearlyIncludes
Free (limited)Free/mon/aText-based Alexa+ on Alexa.com and the app, with limits
With Prime$14.99/mo$11.58/moFull Alexa+ included with Prime ($139 a year)
Alexa+ alone$19.99/mon/aFull Alexa+ without Prime

Prices as of November 2026, in US dollars before tax, as listed on amazon.com or reported by the sources below on November 12, 2026. Prices change; check before you buy.

Alexa+ alternatives

  • Meta Muse Most people who want one agent to handle real errands, especially in WhatsApp.
  • ChatGPT Most people who want one agent that can do a bit of everything.
  • Google Gemini People whose email, calendar and phone already run on Google.Alexa+ vs Google Gemini
  • Claude People who want a careful agent working in their own browser and files.
  • Microsoft Copilot Windows and Edge users who want a free agent built in.

See all Alexa+ alternatives

Sources